In UX design, Storytelling is a powerful technique for UX teams to create a compelling narrative arc that places people at the centre of the design. It helps us to visualise how the product can become part of people’s lives and ultimately become part of their reality.

Storytelling is how we share ideas and experiences. They are effective because they appeal to the workings of the human mind, as it’s our natural impulse to impose order and attach meaning to our observations.

We process stories more deeply than we process other kinds of material. This also helps us remember them…

Elizabeth Eagle-Simbeye

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